Is Google up for the challenge? ChatGPT pushes Google to reinvent its search engine with A.I.
In March, Samsung was considering replacing Google with Microsoft's Bing as the default search engine on its devices, causing panic within Google as an estimated $3 billion in annual revenue was at stake. A.I.-powered competitors like Bing are becoming the most serious threat to Google's search business in 25 years, and Google is responding by building a new search engine powered by A.I. technology and upgrading its existing one with A.I. features. Additionally, a similar $20 billion Apple contract is up for renewal this year, adding to the urgency.
Google is creating a new search engine, under the project name Magi, which aims to offer a more personalized experience to users, anticipating their needs. The new features are being developed by a team of designers, engineers, and executives working in sprint rooms to tweak and test the latest versions. Lara Levin, a Google spokeswoman, confirmed that the company is excited to bring new A.I.-powered features to search and will share more details soon. Google's current search engine is widely used worldwide, and any changes made to it could significantly impact people's lives.
Google has been concerned about A.I.-powered competitors since OpenAI demonstrated ChatGPT in November. In response, Google created a task force within its search division to begin building A.I. products, according to two people familiar with the efforts. The individuals were not authorized to discuss the matter publicly.
In my opinion, Google's big advantage is that its services run in the streaming layer of a traditional Big Data architecture. This means that the Google search engine updates its index daily. ChatGPT still only runs in the batch layer. This becomes clear when you try to access real-time data. Yesterday I was planning a trip to Tobago, just for fun. When I asked for flight recommendations, ChatGPT told me that real-time data is not accessible. So Google still has some time to prove that AI is possible at the streaming layer. This would be a new strong competitive advantage for Google. Go Google! 🤓